DIRECTOR of MARKETING

RESPONSIBILITIES

·       Develop strategic marketing plan.

·       Prepare and implement the budget for the department that is   consistent with    overall strategic plan and budget of the credit union.

·       Design, develop, and implement marketing programs for the credit union.      

·       Evaluate results and make revisions as appropriate.

·       Analyze market trends and demographic data concerning members and potential members.

·       Research and recommend product or service enhancements to provide quality member service.

·       Plan and coordinate special activities of the credit union.

·       Planning and ordering promotional materials and giveaways, while keeping expenses within budget.

·       Write, revise or edit copy for the newsletters, service materials, forms and promotional letters.

·       Write or assist in the writing of letters and press releases for the credit union.

·       Recommend new services and changes in existing services to meet the financial needs of the membership.  Plan, coordinate and arrange meetings for segments of the field of membership to explain/promote benefits of credit union membership. Plan, coordinate and conduct a marketing and training program to enhance the member acceptance of the credit union.

·       Develop and maintain credit union public relations plan.

·       Ensure regulatory compliance as it relates to development of products/services and delivery mechanisms.

·       Maintain an awareness of all laws and regulations, plus developments and trends within the credit union industry that may affect marketing, advertising, and membership development.

·       Develop, apply, and evaluate policies and procedures for the department.

·       Must be PC literate and exhibit proficiency in the required software to carry out the listed duties and responsibilities.

EDUCATION AND EXPERIENCE REQUIRED

·       4-year degree in Business, Marketing or related field required or relevant work experience.

·       Excellent written and verbal skills. Extremely detailed oriented.

·       Direct Mail solicitation & Credit Union experience a plus.

·       Budgeting, forecasting, and strategic planning experience a must.

·        Good working knowledge of In-Design, Adobe Acrobat, Illustrator, Photo Shop, Microsoft Word, Excel and PowerPoint a must.

For Consideration, contact:

Chris Thomas

469-385-6623

cthomas@cuer.coop